Air Force Refueling Tanker Size Matters – PJ Media

Psychological principles are the key to understanding any story—whether the story of a person, a business or a new technology.  In the piece that follows, I use them to address product development and deployment in the arena of military equipment where form and function are optimized by the same psychological calculus as products of every kind.  

If you have a business, I can help you see through to the psychology that can fuel it, in the best possible way (in this article, quite literally).